I had heard through the vegan grapevine that Superdrug started carrying e.l.f. cosmetics, which is super exciting because they are one of the few all vegan brands that retails at a drugstore price. Don’t get me wrong I love my KVD lipsticks and eyeliners but its hard for me to justify paying 40 pounds for a set of 3 eye shadows on the regular.

I had been searching all my local Superdrugs (tbh I checked about 5) but none of them had any e.l.f. products! At this point I had a few items picked out to replace things I had run out of so I decided to make an order online. Of course I ended up with a few items that weren’t on my list but (amazingly) I managed to keep it under £30. The website was easy to use and I received free shipping because I spent over £20. The only thing I was a bit put off by was the amount of time it took to arrive. I know its coming from the US but I thought 5 weeks was quite long, especially since I am going on holiday soon and really wanted it to arrive before leaving.

I have given all the products a few tries now so here are my honest thoughts;

e.l.f. Studio cream eyeliner £4.50


I much prefer a liner that I can put on with a brush compared to a pencil because I find it achieves a much more precise wing opposed to a black smudge. So when I saw this cream liner I thought I would give it a try. First impression was not good at all but that was mainly due to the little brush that came with it. Seriously, it’s awful. But then I tried it again with my own liner brush and had a better experience. The liner stayed on through the day well but is not nearly as pigmented as the KVD liner, (which I love but $$$) so from the get go it looks a little faded. I will continue to use this liner for when I want a less dramatic look but will most likely be repurchasing the KVD one.

e.l.f. Studio baked eyeshadow in Pixie £4.50


I don’t know whats gotten into me recently, but I’ve been using a lot more pink in my makeup (and now in my hair!) I ordered this because I was looking for something to help me achieve a rose gold look for my upcoming wedding. My first impression again was not great. First time I put it on, it was basically just a shimmer without any colour. I had remembered seeing a tip online somewhere (probably the MakeupAddiction subreddit) that said with the baked products you need to scrape off the top layer to get better pigment. So I gave it a try and it was instantly so much better! I really like the soft pink colour, still working on finding the right gold to blend it with so the pink doesn’t get lost.

e.l.f. Studio baked bronzer in St Lucia £4.50


Again, once I scraped off the top layer of this bronzer I really liked it. Works well to get a bit of that summer glow.

e.l.f. Studio baked highlighter and blush in Rose Gold £5


I ordered this one again for my idea of a rose gold makeup look for my wedding and it is absolutely perfect. Once again I needed to scrape the top layer off, but once I did, this highlighter is so gorgeous and glowy.  The pink adds a really nice effect in combination with the bronzer and I just might end up using this stuff on my face and eyes for that look.

e.l.f. Studio contouring blush and bronzing cream in St Lucia £5


This product is pretty far out of my comfort zone and I really didn’t know what to expect. I have always just used a bit of bronzer on my cheek bone and under my chin as a ‘contour’ but I saw this product had really good reviews so I thought I would give it a try. I am still kind of working out how to use this properly (watching all the Youtube videos) but as far a first impressions go I’m pretty into it. Its really nice and creamy feeling and blends really easily. The shade of both the bronzer and the blush are really gorgeous. I think I will be reaching for this product pretty regularly.

e.l.f. Studio illuminating mist and set £5


I had never used a setting spray before so I wan’t really sure what to expect from this product. I was hoping that it would give me that dewey look and that maybe it would help keep my makeup last longer, though the foundation I use (Tarte amazonian clay) is pretty long lasting in my opinion. At this point, I’m not convinced that this product really does anything besides slightly wetting my face. I will give it a few more tries, especially since I haven’t really tested it out on a full day wear to see if it helps lasting power. I will update once I have a better idea of what this product actually does.

Even though I wasn’t super excited about some of these products, I still think they were worth the money. I got all 6 products for under £29. I would have been happy to pay that for the contour, highlighter and eye shadow, so overall I am really happy with my order and will be purchasing e.l.f. products in the future. I am still on the look out for Superdrug shops that have an e.l.f. section so if anyone knows of any (preferably in East London!) please let me know!